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Focus on B2B SaaS products with 7 years of experience driving end-to-end design.

Rui
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Rui

Designer. Problem Solver. Storyteller.

Hi, I'm Rui

I'm a product designer with 7 years of experience crafting digital experiences for B2B SaaS companies. I believe great design happens at the intersection of user needs, business goals, and technical feasibility.

Currently based in the Bay Area, I've had the privilege of working with teams at Palo Alto Networks, Amazon, and Amobee to ship products that millions of users rely on every day.

7+ Years of Experience
50+ Products Shipped
3 Fortune 500 Companies
10M+ Users Impacted

What I Do

Product Design

End-to-end design from research to polished interfaces

Design Systems

Building scalable, consistent component libraries

User Research

Uncovering insights through interviews and testing

Prototyping

Interactive prototypes to validate ideas quickly

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Design is not just what it looks like and feels like. Design is how it works.

I approach every project with curiosity and empathy. My goal is to create experiences that feel intuitive, look beautiful, and solve real problems for real people.